Recently, Lotte Duty Free, Korea’s biggest duty free shop franchise, revealed its brand new CF, which featured some of Korea’s most popular celebrities. The stars who participated in the CF were Super Junior, Jang Geunsuk, Kim Hyunjoong, 2PM, Choi Jiwoo, Song Seunghun, and Hyunbin.
Based on a fairytale theme, the CF begins with an image of a fairytale book that eventually opens up and reveals its colorful pages, drawing viewers into an imaginary land. A forest replaces the image of the book, and Hyunbin appears as a prince and has tea with the Mad Hatter from the book “Alice in Wonderland.”
Soon after Hyunbin’s appearance, Super Junior takes to the screen, dressed in white tuxedos and dancing to the CF’s theme song. After Super Junior’s segment, Choi Jiwoo and Song Seunghun take viewers to an imaginary land on the moon while the members of 2PM, who transformed into sailors, entertain the audience with their playful dance. Concluding the CF is a greeting from Kim Hyunjoong and Jang Geunsuk, who are both princes from outer space.
What do you think of Lotte Duty Free’s new CF?