To promote K-Pop idol groups all over the world, the Korean government has produced special photo calendars for international embassies.
Produced by the Ministry of Culture, Sports, and Tourism, the ’2012 K-Pop Photo Calendars’ were sent to 170 different embassies. The calendars contain pictures of top K-Pop stars, as well as short introductions on traditional Korean instruments — ultimately seeking to introduce the variety of Korean pop culture and music.
Embassy staff the world over will find photos of Super Junior, f(x), Big Bang, 2NE1, Wonder Girls, 2PM, miss A, KARA, B2ST, 4minute, T-ara, and SISTAR.
A representative of the ministry stated, “Through these calendars, we hope to introduce Korean culture and Hallyu to major media outlets and cultural art centers all over the world.”